See more of the city by exploring these Seoul neighbourhoods

Seoul is a city that doesn’t just have neighborhoods; it has entire worlds crammed into each district. Whether you're into high-end fashion, underground music, traditional palaces, or hidden cafes, there's a spot for you. But with so many choices, where do you even start? Here’s a guide to the Seoul neighborhoods you absolutely must visit, packed with insider tips and real recommendations.

Hongdae: The Creative Heartbeat of Seoul

Street performers in Hongdae — leeborn / Shutterstock

If Seoul had an artistic soul, it would be Hongdae. This neighborhood is where Korea’s indie music scene thrives, where street dancers perform at every corner, and where the trendiest locals come to show off their latest looks. During the day, explore quirky cafes like 943 King’s Cross, a Harry Potter-themed wonderland, or check out Dongjin Market, a small but vibrant weekend flea market where local artists sell handmade goods. If you’re into vinyl records, head to My Beautiful Records, a hidden gem with an impressive selection of Korean and international LPs.

By night, the area transforms into a nightlife hub. If you want something beyond mainstream K-pop clubs, head to Club FF for live indie bands or M2 for electronic beats. If you’re in the mood for something different, try Zzang Games, a retro arcade bar where you can sip cocktails while playing old-school video games.

Pro tip: Avoid visiting on weekends if you’re not a fan of crowds. Hongdae is incredibly popular with university students, and Saturday nights can be overwhelming. If you want to experience it with a bit more breathing room, weekday afternoons are the best time to go.

Gangnam: Beyond the Stereotypes

Gangnam at night — sayan uranan / Shutterstock

Yes, Gangnam is famous because of that song, but there’s way more to it than luxury shopping and plastic surgery clinics. If you want high-end fashion, Apgujeong Rodeo Street is where Korea’s elite shop for designer brands. But for something less commercial, check out Garosu-gil, a tree-lined street filled with stylish boutiques, art galleries, and aesthetically perfect cafes like Café Yeonnam-dong 223-14, known for its 2D cartoon-like interior.

For a break from consumerism, Seonjeongneung is a surprisingly peaceful escape—a UNESCO-listed royal tomb site tucked between skyscrapers. It’s an eerie yet beautiful reminder of Seoul’s ability to balance old and new. If you're into nightlife, make sure to check out Alice Cheongdam, a speakeasy hidden behind an unmarked entrance, serving some of the best cocktails in the district.

Insadong: The Cultural Time Capsule

Traditional street in Seoul — LegoCamera / Shutterstock

Insadong is where Seoul’s past meets its present. If you’re looking for traditional tea houses, art galleries, and a taste of old Korea, this is the place. Visit Ssamziegil, a multi-story shopping complex featuring local artisans selling handmade crafts, from calligraphy brushes to ceramics. Grab a cup of matcha at Dawon, a teahouse tucked inside the Kyung-in Museum of Fine Art, and experience the serene side of the city.

One street over, you’ll find Ikseon-dong, a hidden hanok (traditional Korean house) village that has been transformed into a maze of boutique shops and hip cafes. Café Onion Ikseon is an Instagram favorite, with its stunning traditional-meets-modern aesthetic and some of the best pastries in the city. For dinner, try 853, a tucked-away restaurant serving some of the best traditional Korean BBQ in the area, loved by locals.

Myeongdong: The Skincare Capital

Myeongdong stores — DiegoMariottini / Shutterstock

If you have even the slightest interest in Korean beauty, Myeongdong is non-negotiable. Every major K-beauty brand has a flagship store here, and they’re generous with free samples. Brands like Innisfree, Laneige, and Olive Young often have better deals here than online. But Myeongdong is more than just a shopping paradise; it’s also a street food heaven. Grab a cup of tteokbokki (spicy rice cakes), try gyeran-ppang (egg bread), or go for the famous tornado potato.

While Myeongdong can be overwhelming, the key is to go on weekdays to avoid peak tourist hours. And if you need a breather, head to Myeongdong Cathedral, a historic Gothic-style church offering a moment of peace in the chaos. For a classic meal, try Hadongkwan, a restaurant that has been serving its legendary gomtang (beef bone soup) since 1939.

Bukchon Hanok Village: A Living Museum

Bukchon Hanok roofs — Federica Bisso / Unsplash

For a postcard-perfect slice of old Seoul, Bukchon Hanok Village is unbeatable. Unlike other tourist spots, this isn’t a preserved theme park—it’s an actual residential area where people still live in hanok houses. The best way to experience it is simply to wander. You’ll find hidden tea houses, tiny museums, and some of the best rooftop views of the city.

Just be mindful that locals live here, so keep noise levels down. If you want a guided experience, the Bukchon Traditional Culture Center offers workshops on Korean crafts like knot-making and calligraphy. For a unique stay, consider booking a night at Rakkojae, a hanok guesthouse offering an immersive traditional Korean experience.

Seongsu-dong: The Brooklyn of Seoul

Seongsu-dong warehouse — letspicsit / Shutterstock

Once an industrial district, Seongsu-dong has reinvented itself as Seoul’s trendiest neighborhood. If you’re into hipster vibes, this is your place. Think warehouse-turned-coffee-shop spaces, concept stores, and art installations. Daelim Changgo Gallery is a standout—a contemporary art space housed in a former factory.

If you’re after fashion, a stop at the sneaker mecca Worksout or one of the many independent design stores is a must. Looking for a hidden bar? ORER, a speakeasy-style lounge with industrial aesthetics and creative cocktails, is one of the best-kept secrets in the area.

Euljiro: Seoul’s Hidden Gem

Busy street in Seoul — aaron choi / Shutterstock

If you want to experience the side of Seoul most tourists miss, Euljiro is the answer. It’s a neighborhood filled with old print shops, metal workshops, and hidden speakeasies. The contrast between its gritty, industrial vibe and its emerging arts and nightlife scene makes it one of the most fascinating places in the city.

Euljiro’s unofficial nickname is “Hipjiro,” thanks to its explosion of hip cafes and bars. For a truly unique night out, visit Seendosi, a retro-futuristic bar that feels like stepping into a cyberpunk movie. And if you love a good dive bar, Taphouse B is an unpretentious spot with excellent craft beer. If you're in the mood for traditional Korean late-night snacks, try Cheong Su Dang, a famous Korean bistro serving delicious modern takes on old classics.

Explore Beyond the Obvious

Seoul is a city of layers. Every district has its own personality, from the neon-lit streets of Myeongdong to the underground music dens of Hongdae. The best way to experience the city? Don’t just stick to the guidebook—take a random turn down an alley, follow the locals, and see where Seoul takes you.