The 12 Best Things to Do in Seoul
Don’t miss these essential Seoul experiences
Popova Tetiana / Shutterstock
Seoul is the kind of city that doesn’t just pulse with energy; it practically hums with it. A sprawling metropolis where centuries-old palaces stand beside futuristic skyscrapers, where quiet hanok villages contrast with the neon-drenched chaos of the nightlife districts.
Whether it’s your first visit or your fifth, Seoul always has something new to offer. Here’s your ultimate guide to the 12 best things to do in South Korea’s capital, packed with local insights and must-know tips.
1. Wander Through Gyeongbokgung Palace
No visit to Seoul is complete without stepping back in time at Gyeongbokgung Palace. Built in 1395, it’s the grandest of Seoul’s five royal palaces and the perfect place to immerse yourself in Korea’s history.
Time your visit for the changing of the guard ceremony (10 a.m. and 2 p.m.), a dramatic spectacle of traditional costumes and synchronized movements. For the best experience, rent a hanbok (traditional Korean clothing) from a nearby shop—this not only gives you free entry but also makes for some stunning photos.
2. Get Lost in Bukchon Hanok Village
A short walk from Gyeongbokgung leads you to Bukchon Hanok Village, a picturesque neighborhood lined with beautifully preserved hanok houses. Unlike some over-commercialized historic sites, Bukchon is still a functioning residential area, so you’ll see locals going about their daily lives.
The views from the hilltops are breathtaking, offering glimpses of modern Seoul beyond the tiled rooftops. Arrive early in the morning to beat the crowds and soak in the peaceful atmosphere.
Recommended Bukchon Hanok Village Experiences
3. Feast at Gwangjang Market
Gwangjang Market isn’t just a food market; it’s a full-on assault on the senses. The sizzling of hotteok (sweet pancakes), the sharp tang of fermenting kimchi, the hypnotic rhythm of knife-wielding vendors chopping through stacks of fresh ingredients—it’s all part of the experience.
The must-try dish here? Bindaetteok, a crispy mung bean pancake served with a side of soy-based dipping sauce. Pull up a plastic stool, order a bowl of makgeolli (rice wine), and eat like a local, or hop on a guided tour to visit the stalls the locals trust and love.
4. Shop ‘Til You Drop in Myeongdong
DiegoMariottini / Shutterstock
Myeongdong is Seoul’s shopping mecca, a neon-lit district packed with everything from global brands to local boutiques. But let’s be real—most people come here for the skincare. Korean beauty stores line the streets, luring shoppers in with free samples and endless options. If you’re a skincare junkie, this is your paradise. When hunger strikes, grab some street food—cheese-stuffed hot dogs, tteokbokki (spicy rice cakes), and gyeranppang (egg bread) are crowd favorites.
5. Explore the Hipster Haven of Hongdae
If Myeongdong is for shopaholics, Hongdae is for creatives and night owls. This university district is a hub of indie music, cool cafes, and underground fashion.
Visit during the day to check out quirky stores and Instagrammable coffee shops like 943 King’s Cross (a Harry Potter-themed café). At night, the area transforms into a party zone with live street performances and some of the best clubs in the city. If you want to experience Korea’s famous noraebang (karaoke), Hongdae is the place to do it.
Read next: Seoul’s Best Neighbourhoods
6. Take in the Views at N Seoul Tower
Aleksandar Pasaric / Pexels
Perched on Namsan Mountain, N Seoul Tower offers the best panoramic views of the city. You can hike up, but if you’d rather save your energy, take the cable car. The observation deck provides a breathtaking 360-degree perspective, especially at sunset. Couples flock here to attach love locks to the fence, a romantic tradition inspired by Paris’ Pont des Arts.
Recommended N Seoul Tower Experiences
7. Experience a Traditional Tea House in Insadong
Insadong is Seoul’s cultural heart, known for its antique shops, art galleries, and traditional tea houses. Skip the tourist traps and head to Suyeonsanbang, a cozy tea house tucked away from the main road. Try a cup of jujube tea paired with yakgwa (honey cookies), and let the tranquil setting transport you back in time.
8. Discover the Hidden Gems of Ikseon-dong
LegoCamera / Shutterstock
Just a few blocks from Insadong, Ikseon-dong is a hanok village with a twist. While Bukchon preserves the past, Ikseon-dong reinvents it. The alleyways here are packed with trendy restaurants, concept stores, and stylish cafes hidden behind traditional wooden doors. If you’re a coffee lover, stop by Cheongsudang, a minimalist café famous for its soufflé pancakes and matcha lattes.
9. Go Museum-Hopping at the National Museum of Korea
For history buffs, the National Museum of Korea is a must-visit. This massive museum covers everything from ancient artifacts to contemporary art, and best of all, entry is free. Don’t miss the Silla Gold Crown, one of Korea’s most treasured relics, or the impressive pagoda that stands in the museum’s central hall.
10. Unwind Along the Cheonggyecheon Stream
SS pixels / Shuitterstock
Amidst the city’s relentless pace, Cheonggyecheon Stream offers a much-needed breather. This 11-kilometer-long urban oasis runs through the heart of Seoul, lined with greenery and dotted with art installations. It’s the perfect spot for a leisurely stroll, especially in the evening when the city lights reflect on the water.
11. Experience the Futuristic Side of Seoul at Dongdaemun Design Plaza
If you’re into architecture and design, Dongdaemun Design Plaza (DDP) is a must-see. Designed by the late Zaha Hadid, its fluid, spaceship-like structure makes it one of the most Instagrammable spots in Seoul. The plaza hosts fashion shows, exhibitions, and a bustling night market where you can shop for unique designer pieces.
12. Take a Day Trip to the DMZ
Photo_J / Shutterstock
For a sobering yet fascinating experience, take a day trip to the Demilitarized Zone (DMZ). This heavily fortified border between North and South Korea is one of the most politically charged places in the world.
Tours usually include stops at the Third Infiltration Tunnel, the Dora Observatory (where you can see into North Korea), and the famous blue huts of the Joint Security Area. It’s a stark reminder of Korea’s divided history, but also a glimpse into the hope for reunification.
Final Thoughts
Seoul is a city that refuses to be defined by a single narrative. It’s traditional yet modern, chaotic yet peaceful, global yet distinctly Korean. Whether you’re eating your way through a bustling market, exploring historic palaces, or partying in Hongdae, one thing is certain—you’ll never run out of things to do. Pack your bags, charge your phone (you’ll need it for all the photos), and get ready to experience one of the most dynamic cities on the planet.
More Seoul
